Personalization in Customer Experience
Our experience over the past year has only reinforced the importance of our loyal customers. Even as we are 6 ft apart and with masks on, we can still make each customer experience personal and memorable. The Power of Your Name on the Cup Do you remember how awesome it felt to visit the gift shop at an amusement park when you were little? It felt like a magical world of possibilities lay in store. And then?! Then you saw the rack of keychains/magnets/anything with names on them - maybe your name. If you found your name - spelt correctly - it felt like the universe had somehow chosen you, like you were special. If we're honest, it still feels really cool to see your name or hear your name. You feel instantly...
How You Can Increase Your Mobile App Users?
You now have a mobile app for your business..that is great! In order to ensure your customers know about and reap the benefits of your app, there are some very important things you need to do. Below are some great tips to ensure your customers know about your app, use your app and you see all the benefits of having an app for your store: Put up signage throughout your store.Place signs near the POS and on counters throughout your space. Put up some posters, create digital signage and use window decals so customers inside and outside your store know you have one and how to download it. Create marketing material like postcards and stickers to hand out or put in customer's bags. Let your customers know all about your...
Bridging the Gap on Loyalty
Gap's Bright Rewards represents one of the best of customer loyalty programs around – it's easy for customers to sign up, earn points, and cash in those rewards. The program has shown such impressive results that Gap Inc is pa on doubling down on loyalty and rolling the program out nationally. The rewards program was launched in 2017 and has now surpassed five million members. Taking an Interesting Approach to Loyalty According to Retail Dive, Gap is looking to set their program apart from the usual reward offers. Abinta Malik, head of loyalty at Gap Inc. said “Birthday treats, points for reviews and extended hours for loyalty events are all being considered as ways to make Bright even more rewarding,” Customers like to feel they are in control — we think...
Loyalty Isn’t a Stamp on a Card
You get ready to pay for your morning coffee and it happens again. All the customer loyalty cards and stamp cards overflowing your wallet spill onto the floor. Embarrassed, you move quickly to scoop them up. Even though you hate these things taking up space in your wallet and your mind, you can’t get rid of them. You have to keep them because you have to keep track of how many points and stamps you have. After all, you’re a loyal customer and deserve the discounts that come with all this work, er, loyalty. Loyalty is dead. Loyalty programs killed it. How loyalty programs started Loyalty programs have been around longer than you might think. They date back all the way to the 18th century when shop owners gave shoppers copper tokens to...