Personalization in Customer Experience
Our experience over the past year has only reinforced the importance of our loyal customers. Even as we are 6 ft apart and with masks on, we can still make each customer experience personal and memorable. The Power of Your Name on the Cup Do you remember how awesome it felt to visit the gift shop at an amusement park when you were little? It felt like a magical world of possibilities lay in store. And then?! Then you saw the rack of keychains/magnets/anything with names on them - maybe your name. If you found your name - spelt correctly - it felt like the universe had somehow chosen you, like you were special. If we're honest, it still feels really cool to see your name or hear your name. You feel instantly...
Bridging the Gap on Loyalty
Gap's Bright Rewards represents one of the best of customer loyalty programs around – it's easy for customers to sign up, earn points, and cash in those rewards. The program has shown such impressive results that Gap Inc is pa on doubling down on loyalty and rolling the program out nationally. The rewards program was launched in 2017 and has now surpassed five million members. Taking an Interesting Approach to Loyalty According to Retail Dive, Gap is looking to set their program apart from the usual reward offers. Abinta Malik, head of loyalty at Gap Inc. said “Birthday treats, points for reviews and extended hours for loyalty events are all being considered as ways to make Bright even more rewarding,” Customers like to feel they are in control — we think...
5 Must Try Apps for Business Owners
Owning your own business means you have to get creative to manage your time. With the right apps, you can seriously cut down on the boring and tedious tasks every business owner has to deal with, and focus on the issues that require more brain power instead. Instead of burning yourself out over every detail of your company, check out this list of apps that can make your life a whole lot easier. CalIf you run a business and also somehow manage to have a personal life, you probably have multiple calendars going at any given time. Cal could be your lifeline. Cal by Any.do helps organize all your work and home calendar events, reminders, tasks and grocery lists in one place. Expensify Expensify is an app you didn’t know you didn’t know...
Loyalty Isn’t a Stamp on a Card
You get ready to pay for your morning coffee and it happens again. All the customer loyalty cards and stamp cards overflowing your wallet spill onto the floor. Embarrassed, you move quickly to scoop them up. Even though you hate these things taking up space in your wallet and your mind, you can’t get rid of them. You have to keep them because you have to keep track of how many points and stamps you have. After all, you’re a loyal customer and deserve the discounts that come with all this work, er, loyalty. Loyalty is dead. Loyalty programs killed it. How loyalty programs started Loyalty programs have been around longer than you might think. They date back all the way to the 18th century when shop owners gave shoppers copper tokens to...