Personalization in Customer Experience
Our experience over the past year has only reinforced the importance of our loyal customers. Even as we are 6 ft apart and with masks on, we can still make each customer experience personal and memorable. The Power of Your Name on the Cup Do you remember how awesome it felt to visit the gift shop at an amusement park when you were little? It felt like a magical world of possibilities lay in store. And then?! Then you saw the rack of keychains/magnets/anything with names on them - maybe your name. If you found your name - spelt correctly - it felt like the universe had somehow chosen you, like you were special. If we're honest, it still feels really cool to see your name or hear your name. You feel instantly...
Bridging the Gap on Loyalty
Gap's Bright Rewards represents one of the best of customer loyalty programs around – it's easy for customers to sign up, earn points, and cash in those rewards. The program has shown such impressive results that Gap Inc is pa on doubling down on loyalty and rolling the program out nationally. The rewards program was launched in 2017 and has now surpassed five million members. Taking an Interesting Approach to Loyalty According to Retail Dive, Gap is looking to set their program apart from the usual reward offers. Abinta Malik, head of loyalty at Gap Inc. said “Birthday treats, points for reviews and extended hours for loyalty events are all being considered as ways to make Bright even more rewarding,” Customers like to feel they are in control — we think...
Third Party Delivery: A Double Edged Sword
The State of Third Party Delivery Today It is a fantastic time to be alive for people who don’t want to venture beyond their living room. Why? because the internet has everything you might ever need. The dog ran out of kibble? Amazon Prime. Nothing to do? Netflix. Don’t feel like cooking? Uber Eats, Door Dash and SkipTheDishes will deliver a whole city’s worth of culinary experiences right to your door for you to devour in the comfort of your living room. In the age of anywhere delivery, we now expect to have everything couriered to our doors with a few taps on our phones, no matter what the product is. The convenience of summoning prepared meals to your doorstep has third-party food delivery use growing at a dizzying rate. Online platforms...