Loyalty Isn’t a Stamp on a Card

You get ready to pay for your morning coffee and it happens again. All the customer loyalty cards and stamp cards overflowing your wallet spill onto the floor. Embarrassed, you move quickly to scoop them up. Even though you hate these things taking up space in your wallet and your mind, you can’t get rid of them. You have to keep them because you have to keep track of how many points and stamps you have. After all, you’re a loyal customer and deserve the discounts that come with all this work, er, loyalty. Loyalty is dead. Loyalty programs killed it. How loyalty programs started Loyalty programs have been around longer than you might think. They date back all the way to the 18th century when shop owners gave shoppers copper tokens to...